Clicks, Laughs, and 10× More Traffic: Perlas Go’s Social Success Story
The partnership
Perlas Go is a widely used mobile app in Lithuania offering convenient payments for household services.
As Perlas Go continues to grow in the digital space, it is important to adopt an effective digital strategy across various social media platforms.
In our partnership with Perlas Go, we focus on shifting away from generic messaging and leaning into playful, engaging content that speaks to everyday people – those who want things done quickly, simply, and with zero hassle. At the same time, we combined this fresh creative direction with performance-driven campaigns on Meta platforms, helping us reach wider audiences.
The task
Perlas partnered with us to elevate its brand communication and performance on social media. The goal was to:
– Create dynamic, audience-first content that resonates.
– Spark stronger engagement with existing followers.
– Reach untapped audiences.
– Achieve performance KPIs across engagement and traffic.
– Attract new app users and maintain current ones.
332%
More interactions, same budget
10x
More users to the landing page
+31%
Raised unique click-through rate
–85%
Drop in cost per engagement
+30%
Increase in organic reach
-85%
Cut in cost per visit
The challenge
Perlas Go is a simple, functional app that helps people handle everyday tasks like paying bills or making donations. These actions are often seen as chores – boring, routine, or emotionally loaded. Most people prefer to complete them using familiar methods and don’t actively look for new tools. The real challenge? Creating communication that makes these “boring but necessary” tasks feel easy, positive, and even worth smiling about.
The solution
To shift perception, we lean into humour and relatability. We meet the audience with content that is light, making routine payments seem effortless. We use memes, everyday language, and familiar situations to say: “We get it – paying bills is complicated. But we can make them easier.”
The result
“Our engagement campaigns delivered a 332% increase in interactions – without increasing the budget. Just smarter targeting and sharper creative.”
“Our creative solutions often find their way into people’s hearts and attract huge organic interest. One of the clearest proofs of this – one the most famous influencer in Lithuania, Karolina Meschino, reshared one of our posts!”
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